Our mission
Centrify Solutions was founded in 2018 with the mission of helping organizations unlock the full potential of their data and artificial intelligence. We specialize in empowering companies to maximize insights from existing data, store information securely, and make analytics accessible across all levels of the organization—even for those without a technical background. By integrating AI, we help businesses automate routine processes, enhance marketing and analysis and prevent costly errors or downtime. Our solutions also reduce recurring IT and analyst expenses, allowing companies to operate more efficiently and strategically.
We achieve this through the expertise of our global team, which includes more than 100 professionals working across offices in Atlanta, New Delhi, Bangkok, and Cebu City, as well as an extended network of collaborators.
Meet our senior leadership team who drive our strategy, foster innovation, and guide Centrify’s growth across industries and continents:
Our Team
Tony Baldwin - Founder & Chief Executive Officer
tony.baldwin@centrifysolutions.com
Tony Baldwin operates as both Founder & CTO of Centrify and is also honored to serve on the Board of Directors for AxionAI and SmartSoftUS.
Tony combines a highly referenceable 20+ years serving as CIO/CTO for companies and hands-on development and implementation experience in the last 5 years with numerous enterprise applications, automation tools, AI platforms and automation/integration frameworks.
​
As founder of Centrify, Tony leads the development of the only commercially available alternative GPT that overcomes the limitations and hype surrounding Microsoft’s offering. Centrify calls this innovation LangX, now in its 5th release.
​
Jonathan Cocker - Partner
jonathan.cocker@centrifysolutions.com
Jonathan is a technology lawyer with more than twenty-five years of experience working with start-up and growth companies across North America, Europe and Asia. In 2018, Jonathan was named the first Sustainability Officer of the International Bar Association, and has worked with many industry associations, including chairing committees of the World Business Council.​
​
More recently, Jonathan started 2030 Markets Inc., a technology-oriented commercial services company providing market development, partnerships, IP protection, contracting and sales support to businesses oriented towards rapid growth across multiple regions. ​
​
Jonathan joins Centrify Solutions as a Partner and Chief Commercial Officer, excited to drive growth in both client development and strategic partnerships as Centrify further commercializes its Enterprise AI offerings internationally.
Ryan Zaffer - Chief Technological Officer
Ryan Zaffer is an AI-driven data and integration leader with 20+ years of experience as a developer, architect, product manager, and consultant. He has led teams to turn fragmented, multi-source data into secure, scalable pipelines and AI-ready models—shipping integration layers, analytics platforms, and cloud-native systems that drive measurable results. Notable work includes re-engineering a SaaS mobile analytics platform and leading “closet-to-cloud” migrations across Azure and AWS at ZeeZor (acquired by Mindbody), directing emerging-tech initiatives at Innovative Architects that scaled client programs from pilot to multimillion-dollar portfolios, and advancing data aggregation and reporting products at Scantron/Global Scholar and Bridgeline.
Ryan blends software architecture and product strategy with a builder’s bias for execution—bringing clarity to complex integrations, modernizing legacy estates, and delivering AI-powered insights on time and on budget.
Deepak Arora - Global VP of Operations
Mr. Deepak Arora brings over 20 years of IT experience across industries such as retail, banking, media, healthcare, and tourism. From developing cutting-edge software to shaping the architecture and design of enterprise solutions, he has consistently stayed at the forefront of technological innovation.
At Centrify, Deepak manages all offshore development and delivery teams worldwide, driving excellence across more than 300 projects we have successfully completed since 2018.
Nadine Billones - Global Director of Marketing
nadine.billones@centrifysolutions.com
Nadine Billones has served as Director of Marketing since Centrify Solution’s founding in 2018. She collaborates with leadership and development teams to drive product innovation, service offerings, and digital strategy. With a Master of Business Science degree from Mindanao State University in the Philippines, Nadine brings diverse perspective and expertise in AI and GPT-based technologies, which form the foundation of Centrify’s marketing strategy. Her contributions to AI-driven process adoption have are integral to the company’s core product development.
